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Panelist: Don Jones, JD, MBA Vice President, Business Development, Health & Life Sciences, Qualcomm Panelist: Gadi Amit, Principal Designer and Founder, NewDealDesign Panelist: Brian Fitzgerald, Deputy Division Director, Division of Electrical and Software Engineering, US Food and Drug Administration Panelist: Anne DeGheest, Founder, Medstars Panelist: Ashish Soni, Director of ITP, USC Viterbi School of Engineering Dana Mead led business experts, designers, engineers, and policy makers in a discussion about the market for mobile and wireless enabled health devices in addition to models for paying for these new technologies. Don Jones provided insight on how telecommunication companies are targeting weaknesses within the healthcare system as Gadi Amit showcased NewDealDesign's FitBit, a new calorie tracker designed to creatively engage the consumer. Anne DeGheest introduced some promising new start-ups in the wireless sensor market while Ashish Soni tackled the gaming aspects of new medical applications that utilize these sensors. With questions surrounding a slew of new medical applications being developed for consumer use on the iPhone, Blackberry, and other smartphone devices, Brian Fitzgerald assured attendees that these phones will never be regulated as medical devices, removing a large obstacle to the proliferation of these technologies.
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